More comfort, more joy
Art Direction, Set Design
Set design, talent/wardrobe direction, and art direction for a Purple bedding holiday campaign.
Lighting and styling direction set the scene for cozy holiday times, when it’s okay to spend all day in bed—or at least sporting PJs into the afternoon hours.
We chose a lighting shift for New Year’s specific assets. Morning light represented waking early and ready for the day supporting “new year, new you” messaging.
Ahead of the shoot, we pulled inspiration for the types of spaces we wanted to build, and designed sets that could accommodate the featured product. To see an example of a full photoshoot planning document, please reach out.
The assets were used across all digital platforms, including Purple’s homepage, gift guide, digital ads, and social media.