Proposal Design System
Research, Art Direction, and Design
A more engaging design system for field marketing tools that leverages Herman Miller’s brand equity, and focuses on customer benefits.
The design system included type styles, annotation arrows, icons, and other standard graphic elements.
The templates were provided in three different themes that embody the Herman Miller brand: product, heritage, and place.
The product theme captures the design and performance of Herman Miller seating and ancillary categories—paired with Herman Miller red.
The place theme features architectural illustrations and case study photography. Blue was selected to represent natural elements in space, and connect back to archival “blueprint” designs.
The heritage theme celebrates Herman Miller’s graphic, product, textile, and interior design greats. Pink offers the perfect complement to a variety of color and greyscale archival assets.
